About Us


Northwoods Auto Techs in Rhinelander, WI, has remained a top choice in auto repair in the area since we first opened our doors in 1990. Our shop owner, Paul Marquardt, has been in the automotive industry for over 40 years. Paul received most of his training from aftermarket training and was an automotive instructor at a local technical college for about 18 months. He ended up leaving that position to become a contract trainer for NAPA autotech,

Paul chose auto repair as his career because he loves the challenge and the technical aspect of fixing cars. Outside of auto repair, he runs a martial arts school teaching kids and adults, and is also a licensed pilot and a certified scuba diver. 

Our shop has the ASE Blue Seal of excellence, is NAPA AutoCare Gold, a AAA approved auto repair shop, and is associated with WACA and NFIB. Most of our seasoned mechanics are ASE Master certified and we also have a Master BMW technician at our shop. Northwoods Auto Techs is known for being one of the best equipped shops in the area, which the best quality modern tools and computer diagnostics. 

Our goal is to provide friendly and honest customer service by always giving our customers options and providing the best possible solutions for problems. If you’re looking for a new auto repair shop to trust with your personal vehicle or to handle your fleet vehicle service needs, stop by the experts here at Northwoods Auto Techs. You won’t be disappointed! 

Northwoods Auto Techs LLC is committed to ensuring effective communication and digital accessibility to all users. We are continually improving the user experience for everyone, and apply the relevant accessibility standards to achieve these goals. We welcome your feedback. Please call Northwoods Auto Techs LLC (715) 365-2972 if you have any issues in accessing any area of our website.